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Binance.US' CEO: "We are rebuilding liquidity, with the goal of regaining a 20% market share in the U.S."
Svmuu News: Stephen Gregory, CEO of Binance.US, stated that after being affected by regulatory issues related to the Binance brand and undergoing a two-year “hiatus,” Binance.US is now focusing on growth.Gregory explained that Binance.US is an independent U.S.-exclusive entity with its own governance structure, though it shares the same beneficial owner and brand name as Binance.com. The exchange previously held approximately a 20% share of the U.S. cryptocurrency exchange market and aims to return to that level; it is currently authorized to serve only U.S. customers.Gregory said that Binance.US is competing with exchanges such as Coinbase and Kraken by lowering trading costs and expanding its product line. It charges 0% for limit orders and 2 basis points for market orders, and maintains low costs by streamlining its team. The exchange expects to generate revenue from services such as custody and trading.Gregory also noted that the exchange is rebuilding liquidity through incentives and direct engagement with retail customers, including reaching out in person to some top users to gather feedback. (CoinDesk).
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