Svmuu News: Nikita Bier, Product Lead for the X platform, posted that the platform is upgrading the anti-cheating mechanisms for its Creator Revenue Share program, with a focus on cracking down on engagement manipulation and content plagiarism.
Bier noted that accounts that repeatedly post “engagement-inducing” content—such as phrases like “Reply to me and I’ll follow everyone”—to artificially boost engagement, and accumulate three or more such instances, will be removed from the Creator Revenue Share program and referred to the policy team for further action, including the risk of account suspension. Currently, X is using its Grok AI system to identify such behavior, and nearly 4,000 accounts have already been removed from the revenue program today.
Additionally, X’s updated content recognition model can detect duplicate content three times more efficiently than before. The platform stated that simply adding watermarks, intros, or making minor modifications will not generate revenue; related monetization earnings will be returned to the original content publisher. This mechanism also applies to the copying of viral text posts, such as highly shared content like “Twitter is the smoking area of the internet.”
According to Nikita Bier, X identified approximately 1.5 million instances of plagiarized content during this detection cycle. For accounts that repeatedly or intentionally evade detection, the platform will revoke their eligibility for creator revenue.
X stated that through these enforcement measures, it expects to redistribute more than $1 million in revenue to original content creators to improve the quality of the platform’s content ecosystem.