BLUR is the native governance token of the NFT trading platform Blur. Blur is an Ethereum-based NFT marketplace and aggregator primarily targeting professional and high-volume traders, offering advanced features such as zero trading fees, real-time data analytics, and batch buying, while aggregating listings from multiple marketplaces.
Project Background and Key Facts
Blur was founded by Tieshun Roquerre (alias "Pacman") and Anthony Liu (alias "Galaga") in 2022 and officially launched in October of the same year. In 2023, it briefly surpassed OpenSea to become the largest NFT marketplace by trading volume. In May 2023, the platform launched Blend, a peer-to-peer perpetual NFT lending protocol. In November 2023, its founding team also announced a new Layer-2 network, Blast, aimed at reducing transaction costs.
Recent Key Developments (as of November 2026)
- Platform Operations Adjustment: The Blur team announced that it will cease operations of the blur.io website frontend and stop new loan matching for the Blend lending protocol on November 12, 2026. Although the underlying smart contracts will continue to exist, the main user interface will disappear.
- Exchange Delisting: Major South Korean cryptocurrency exchanges Bithumb and Upbit announced on October 30, 2026, that they would end all trading support for BLUR on November 30, 2026, and cease withdrawals on December 30, 2026.
- Market Label: Binance added a volatility warning label to BLUR in June 2026.
Market Data and Performance
As of early November 2026, BLUR's price is in the range of $0.007 to $0.01, with a circulating supply of approximately 2.92 billion tokens and a maximum supply of 3 billion tokens. Its all-time high occurred in February 2023, at approximately $1.40, and the current price has fallen by over 99% from that peak.
Market Outlook and Risk Warning
Market opinions on the BLUR token are divided. Early views recognized the Blur platform's innovation and execution in challenging market leaders. However, with recent platform operational adjustments and major exchanges announcing delistings, many analyses suggest its investment prospects face significant challenges. Key risks include:
- The platform's core user interface is about to shut down, and major functionalities will be limited.
- Liquidity may further shrink due to exchange delistings.
- Token value is highly dependent on the activity and incentives of the platform's ecosystem, while overall NFT market enthusiasm has declined from its 2023 peak.
BLUR tokens can still be traded on platforms that support them, but investors need to pay close attention to the aforementioned operational and market risks and verify the latest trading channels and project status independently.
