On January 3, the Guangdong Provincial Department of Culture and Tourism released preliminary estimates indicating that during the 2026 New Year’s Day holiday, the province welcomed 17.875 million visitors, representing a year-on-year increase of 34.8% in daily average visitor numbers, and generated tourism revenue of 9.98 billion yuan, marking a year-on-year increase of 39.8% in daily average revenue. Scenic spots rated 4A or higher across the province received 5.561 million visitors, with a daily average increase of 15.3% year-on-year. The 80 key public cultural institutions included in the monitoring received 778,000 citizens and tourists, with a daily average increase of 15.4% year-on-year. (21st Century Business Herald)