Lei Jun: Xiaomi's delivery target for this year is 550,000 vehicles
On the evening of January 3, Lei Jun hosted a live stream to take apart Xiaomi’s second car model, the YU7, addressing public concerns about the quality of materials used in the vehicle’s construction. He also revealed that Xiaomi’s annual vehicle deliveries for 2025 exceeded 410,000 units, with a delivery target of 550,000 units set for 2026. Lei Jun stated that he would focus more of his energy on the automotive business this year. He explained that the delivery target should be neither too high nor too low, so it was set at 550,000 units, with the hope of surpassing this figure by the end of 2026. Lei Jun also called “small-print marketing” an industry malpractice that Xiaomi will address. He admitted to feeling helpless in the face of online smear campaigns, pledging to take reports and complaints seriously, listen to genuine user feedback, and show zero tolerance for rumors and defamation. Additionally, Lei Jun debunked the claim that “Xiaomi prevents farmers from selling millet.” (Mingjing.com)
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