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Xiaomi's international business division has entered into a strategic partnership with AliExpress, the cross-border e-commerce platform owned by Alibaba.
Xiaomi International has entered into a strategic partnership with AliExpress, Alibaba’s cross-border e-commerce platform. Xiaomi International has officially joined AliExpress’s “Super Brand Overseas Expansion Program.” The two companies will collaborate on core product categories such as smartphones and televisions to jointly develop localized user engagement strategies and build brand awareness in key overseas markets. (Xinhua Finance)
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