Paul Griggs, CEO of PwC, said that as the U.S. regulatory environment for cryptocurrency becomes clearer, the firm has decided to expand its cryptocurrency and digital asset-related business. In an interview with the Financial Times, he noted that the new leadership at U.S. regulatory agencies, along with the progress of the GENIUS Act (legislation related to stablecoins), were key factors driving PwC’s shift in stance. Griggs said that legislation and regulatory rules surrounding stablecoins will boost market confidence, while the trend toward asset tokenization will continue to develop, “PwC must be part of this ecosystem.” As one of the “Big Four” accounting firms, PwC currently lists crypto-related services on its website that cover auditing, accounting, cybersecurity, wallet management, and compliance and regulatory consulting. Its clients include crypto exchanges, traditional financial institutions seeking to enter the crypto space, as well as governments, central banks, and regulatory bodies. Griggs revealed that over the past 10–12 months, PwC has continued to increase its resource investment in the digital asset sector. “Whether it’s auditing or consulting, we have established a comprehensive presence across nearly the entire crypto landscape and are seeing an increasing number of business opportunities.” Currently, all four major accounting firms have fully entered the crypto industry: Deloitte offers blockchain strategy and consulting services; EY covers crypto strategy and tax support; and KPMG offers crypto auditing, cybersecurity, and advisory services. The market views this collective expansion by the Big Four as a sign that, against the backdrop of a more favorable regulatory climate in the U.S., crypto assets are being further embraced by the mainstream professional services sector.