On January 1, the 53-proof Feitian Moutai officially went on sale on iMoutai at a price of 1,499 yuan, selling out instantly for several consecutive days. Staff at several Moutai dealerships in Shenzhen reported that the retail price of 53-degree Feitian Moutai remained above 1,600 yuan, with multiple price hikes occurring between morning and afternoon. One dealer said that after the 53-degree Feitian Moutai went on sale at the original price on iMoutai, they didn’t dare to buy it back from competitors even at the 1,499 yuan price. Another dealer described the situation as follows: “We haven’t restocked from Moutai yet in January; the products currently being sold are all from 2025.” (Yicai)