Svmuu According to a report on the "3·15" Gala, AI large models are facing the issue of being "poisoned." Li Fumin, an expert from the Social Governance Intelligence Research Institute at Shandong University of Finance and Economics, stated that the practice of businesses using services like GEO to conduct targeted training on large models, thereby guiding AI to generate specific product or service recommendations, is essentially a new form of unfair competition and consumer deception. This involves using technological means for covert marketing and fabricating facts, causing consumers to unknowingly receive embedded marketing content. The harmfulness and illegality of such actions require high attention.
On one hand, the above actions infringe upon consumers' right to information and fair trade as stipulated by the Consumer Rights Protection Law; on the other hand, they constitute the use of technological means for false or misleading commercial promotion, disrupting the normal order of recommendation algorithms and the market competition environment, thereby constituting unfair competition.
Addressing the governance of such AI poisoning behaviors requires a multi-pronged approach. Regulatory authorities should incorporate AI-induced marketing into key monitoring areas and strengthen law enforcement supervision. AI operators should enhance the review of data sources and output filtering, establishing traceability mechanisms. Consumers should improve their awareness of identifying the commercial nature of AI-generated information and actively safeguard their rights through complaints and reports. (China News Network)