Svmuu reports that the market for tokenized Pokémon Trading Card Game-related assets generated approximately $7.4 million in total revenue during the first week of May, setting a new all-time high and representing a 337% increase compared to the same period last year. Among platforms, Courtyard led with a market share of about 46%, followed by Collector Crypt and Phygitals with approximately 27% and 26%, respectively.
The surge in market activity is believed to be closely tied to the upcoming 30th anniversary cycle of the Pokémon IP. Google Trends data shows that search volumes for keywords such as "Pokémon cards" and "Japanese Pokémon card" are nearing historical highs. Meanwhile, the official brand has launched a year-long global celebration and plans to release a new "30th Celebration" card series in September.
Analysts point out that tokenized card trading platforms typically experience a certain lag relative to the physical market's momentum. The current growth in on-chain transactions more likely reflects a secondary amplification trend of "real-world collecting frenzy leading to digital assetization."
Furthermore, some industry observers suggest that as the 30th-anniversary commemorative series approaches its launch, if demand in the physical market intensifies further, on-chain tokenized trading could usher in a new wave of accelerated growth. (The Block)