Svmuureports that investment firm Bernstein has released a report indicating that the expanded 48-team 2026 FIFA World Cup, set to take place in North America, is expected to drive up to $10 billion in consumer transaction volume for sports betting and prediction markets, along with over $3 billion in incremental capital.
Bernstein analysts pointed out that this World Cup could be a turning point for prediction markets and online sports betting platforms, accelerating the development of platforms like Kalshi and Polymarket. Robinhood is leveraging this opportunity to commercially launch its CFTC-licensed prediction market exchange, Rothera. Institutions such as Binance and Coinbase are also offering World Cup contracts through partnerships. Currently, on the Myriad platform, Spain and France have the highest odds of winning. (Decrypt)