Svmuu News: During the 2026 World Cup, prediction market platforms Kalshi, Polymarket, and Robinhood’s Rothera collectively set a record for monthly trading volume, exceeding $50 billion. Kalshi has attracted a large number of female and first-time bettors, growing at a faster rate than traditional sports betting platforms. Major institutional trading firms are entering the space, establishing dedicated trading desks and treating prediction markets as financial derivatives. (CoinDesk).