Svmuu News Bitcoin Fintech startup ORANGE JUICE announced on July 15, 2026, that it had completed a $40 million funding round, with Ricardo Salinas, founder and chairman of Grupo Salinas, serving as a cornerstone investor, and participation from Bitcoin investors including Jeff Booth and Lyn Alden.
ORANGE JUICE plans to acquire small businesses with annual cash flows ranging from $1 million to $10 million and will allocate a portion of its retained earnings toward new acquisitions and the purchase of Bitcoin. The company stated that it will rely less on debt and equity issuances, focusing primarily on growth driven by operating cash flow.
Ruben Zweiban will serve as operating partner in charge of day-to-day operations. He previously worked as an investment banker at BofA Securities, an equity research analyst at JPMorgan Asset Management, and as chief investment officer at a $1 billion private multi-family office. The company also plans to pursue a public listing in the future.