Svmuu News: Eric Balchunas, a senior ETF analyst at Bloomberg, stated on X that the U.S. ETF market is experiencing unprecedented expansion. A total of 242 ETFs were launched in June of this year, setting a record for monthly launches—equivalent to approximately 11 new ETFs launching each day.The number of new ETFs launched in the first half of 2026 has already reached 730. Based on the current pace, the total number of new ETFs for the year could exceed 1,450, significantly surpassing last year’s record.
Eric Balchunas has taken particular note of the aggressive expansion strategy of emerging issuer Corgi. Data shows that Corgi launched more than 100 ETFs in June and has now risen to sixth place among ETF issuers.If it maintains its current pace of launches—the company currently has about 350 ETFs in the registration process—Corgi could surpass BlackRock (BlackRock) by the end of this year to become the issuer with the largest number of ETFs on the market.
Balchunas noted that BlackRock took more than 20 years to build an ETF product line of this scale, while Corgi may reach a similar scale in less than a year. However, growth in the number of ETFs does not necessarily translate to a corresponding increase in assets under management. While some of Corgi’s ETFs have already attracted a certain amount of capital inflows, most products are still in the market development phase.With an average asset size of approximately $4 million per ETF—compared to the industry average of about $3 billion—Corgi still faces significant challenges in attracting assets. Corgi’s strategy of large-scale launches is “extremely bold,” and its rapid expansion has undoubtedly become one of the most talked-about phenomena in the current ETF market.