Meta Platforms’ influence in the Indian market has grown significantly, particularly after Gen Z protesters widely used Instagram to express their dissatisfaction with the Modi government. According to reports, the Indian government has stepped up scrutiny of Meta regarding issues such as content moderation, competition, privacy, and digital payments. Previously, the Indian government had issued warnings regarding advertisements promoting child abuse on Instagram and the username feature on WhatsApp, and summoned Meta’s global head of policy to express concerns about non-compliance with IT regulations and deepfake content on the platforms.