Qualcomm announced double-digit price increases across its entire product line to offset memory costs, and expects Apple orders to be cut in half quarter-over-quarter next quarter.
During its earnings conference call for the third fiscal quarter of fiscal year 2026, Qualcomm announced that it would implement double-digit price increases across its entire product line to address the pressures caused by soaring memory chip prices and rising manufacturing costs. The company’s chief financial officer stated that this move is intended to reflect higher input costs in product pricing, and the benefits of the price increases are expected to materialize in the coming quarters. At the same time, Qualcomm expects the loss of orders from Apple to accelerate; revenue from Apple in the fourth fiscal quarter (September through December) is projected to plummet by approximately 50% quarter-over-quarter, as the share of Qualcomm chips in Apple’s upcoming iPhones will be significantly lower than previously estimated. Facing challenges in its mobile business, Qualcomm is accelerating its diversification efforts. Revenue from its automotive chip business rose 61% year-over-year to $1.6 billion in the third fiscal quarter, and the company raised its annualized revenue target for the automotive business to $7 billion for fiscal year 2026. Additionally, the company plans to begin mass production of data center chips by the end of the year.
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