Shares of marketing software provider Braze (NASDAQ: BRZE) rose as much as 17.3% this week. Analysts note that this was primarily driven by the company’s promotion of its artificial intelligence (AI) services, as well as a broad recovery across the software sector following a downturn in 2026. Braze recently added several AI tools to its platform to help marketing professionals optimize their budgets and return on investment. Driven by these new services, the company’s revenue grew 30% year-over-year last quarter and has increased by 323% over the past five years. Despite strong revenue growth, Braze has failed to achieve a net profit over the past five years.