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Google's YouTube Premium adds ad-supported Peacock Premium for U.S. subscribers, intensifying competition with Netflix
The move is seen as YouTube's latest effort to expand its offerings beyond ad-free viewing and directly challenge Netflix's core audience. YouTube already boasts a vast content library with 20 million videos uploaded daily, and this partnership with Comcast-owned Peacock Premium, which also includes some NBCUniversal sporting events streaming on NBC's YouTube channel, could make YouTube Premium a more compelling option for consumers, especially given Netflix's recent price hikes.
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