Apple shares fell as much as 10% after the company reported its fiscal third-quarter 2026 results on July 30. The decline was primarily attributed to services revenue of $30.7 billion, which fell short of analysts' expectations, and a fourth-quarter revenue guidance of 9%-11% growth, below the 12% analysts had anticipated. Management also cited serious constraints related to DRAM and NAND memory shortages, leading to increased costs.