Nikkei Asia analysis indicates that Chinese fast-fashion retailer Shein's stock price has fallen below its initial public offering (IPO) price since its listing in Hong Kong on September 1. As of its listing date, the company's market capitalization was approximately $24.6 billion, significantly lower than its peak valuation of around $100 billion in the private market in 2022. The analysis suggests that the slowdown in Shein's performance is due to factors such as increased costs in its major markets in Europe and the US, caused by regulatory changes affecting low-value imports, and intensified competition with Chinese online retail rival Temu. Meanwhile, Asian fast-fashion giant Uniqlo is responding to market changes by strengthening its brand and expanding its physical store network.