Citi predicts Apple's iPhone 18 Ultra could be priced over $2,000, with Pro models seeing a price increase of approximately $200.
Citi analysts predict the Apple iPhone 18 series is expected to be released on September 9, with the first foldable model, the iPhone Ultra, potentially priced over $2,000, and Pro models possibly seeing a price increase of about $200. Key upgrades include the A20 2nm chip, Apple's self-developed modem, and improved cameras. Citi expects iPhone 18 shipments to reach 61.8 million units in the second half of 2026, with total iPhone shipments for this year at 246 million units. Major suppliers include Foxconn, TSMC, Samsung Display, and LG Innotek.
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