Apple is reportedly negotiating a 3-5 year long-term supply agreement for NAND flash memory with Kioxia, potentially without a price cap, signaling a rare shift in its procurement strategy.
According to the Korean "Economic Forum" on September 8, Apple is negotiating a 3-5 year long-term supply agreement for NAND flash memory with Japan's Kioxia, which may not have a fixed price cap. This move marks a rare 180-degree shift in Apple's procurement strategy, from the traditional "price suppression + multi-source" model to "volume lock + long-term contract," in response to AI's squeeze on storage capacity, which is leading to a fundamental shift in pricing power in the storage chip market. Market observers believe that this move may mean that the peak height and duration of this storage cycle could exceed traditional expectations.
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Source:华尔街见闻 · Source Link
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