The German asset manager DWS Group will introduce Deutsche Asset Management as its new global brand identity, effective early November 2026. This change aims to underline its positioning for investors using Europe as an entry point, while emphasizing its German and wider European roots and plans for expansion across regions and client categories. The new umbrella brand will house three core product lines: DWS for active European private wealth, Xtrackers for global ETFs and passives, and RREEF for US real estate. The rollout will proceed in stages through March 2027.