Spotify's ARPU climbed 7% to $5.63, with gross margins targeting 35-40% by 2030 and headcount flat for three years. Netflix's ad tier now accounts for over 60% of new sign-ups in ad markets. Analysts note Spotify's $107.3B market cap, down 25.9% over the past year, offers more asymmetric upside compared to Netflix's $316.5B valuation, favoring Spotify for operating leverage over the next five years.