Analysts point out that Amazon (NASDAQ:AMZN) stock, currently at $251.89, needs to rise by 19.1% to reach its target price of $300. Supporting factors include its AWS business growing by 36.7% in Q2, its fastest growth in 18 quarters; and its 2026 EPS forecast being revised upwards from $8.66 to $12.57 within 90 days. Amazon's current forward P/E ratio is 18x, which is below its five-year average.