Yahoo Finance analysts note that e.l.f. Beauty (ELF)'s skincare brand, rhode, acquired for $1 billion in 2025, will launch in Sephora stores across 19 European countries on September 30, expanding its reach from 3 to 22 countries. CEO Tarang Amin stated that approximately 74% of rhode's social media followers are from outside the U.S., while international sales account for only 20% of its direct sales, indicating a significant demand gap in the European market. e.l.f. Beauty has raised its FY2027 sales growth forecast from the previous 12%-14% to 18%-20%. Analysts believe that international expansion is expected to significantly boost sales and brand awareness, ultimately driving stock price appreciation. Additionally, the article mentions that Chipotle Mexican Grill (CMG) opened its first Asian restaurant in Seoul, South Korea, on September 2 through a joint venture, with plans to enter the Singapore and Mexico City markets by 2027, despite weak domestic sales.