The rally was primarily driven by growing interest in the protocol's evolving cross-chain trading strategy. Near Protocol has expanded its product strategy to a cross-chain trading interface, allowing users to trade across more than 35 chains and 150 assets from a single account, without the need to manually manage bridging or gas fees. Additionally, NEAR recently expanded its confidential perpetual contract trading product through Hyperliquid and launched a $3.33 incentive campaign. Currently, NEAR Intents has accumulated over $29 billion in trading volume, with approximately $3.48 billion in the last 30 days and over $232 million in the last 24 hours.