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X integrates crypto trading into social feed; Kraken joins US Cashtag partner program
The integration, which Kraken joined on September 16, allows users to tap on Cashtags like $BTC to view posts and price charts on X, with a trading link directing them to Kraken's app or website for direct purchase. This initiative aims to reduce friction between discovering an asset and trading it, making crypto investing more accessible by bringing financial products to platforms where people already spend their time.
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