Bank of America Securities analyst Simon Woo noted in his latest research report that channel checks confirm DRAM average selling prices (ASPs) will rise by 20-30% quarter-over-quarter in Q3 2026, with NAND prices increasing by over 15%. Given the persistent memory supply shortage and intensified competition among OEMs/tech companies to secure inventory, hyperscale cloud vendors have pre-signed contracts to lock in higher DRAM prices for Q1 2027. Bank of America raised its DRAM ASP forecast for 2027-2028 by 8-12% and NAND by 2-3%. It also projects the global memory market size will be revised upwards from $1.8 trillion to $2.0 trillion by 2030, with a compound annual growth rate (CAGR) of 21% for DRAM+NAND sales from 2027-2030.