South Korean fashion platform Musinsa is competing with CJ Olive Young in the beauty sector as it seeks to convince investors of a valuation up to 10 trillion won ($7.2 billion) ahead of its initial public offering. The company filed its listing application on September 7, with market insiders suggesting a valuation significantly higher than the 5.5 trillion won implied by unlisted-market trading on that day and the 3.5 trillion won it secured in a 2023 funding round. A key challenge is demonstrating the profitability of its non-fashion ventures.