The UK Financial Conduct Authority (FCA) is collaborating with industry, government, and consumer groups to expand the coverage of protection insurance. Currently, approximately 58% of UK adults do not have life insurance, critical illness cover, or income protection, with 59% of them having never considered purchasing such policies. The FCA will work with partners to launch consumer awareness campaigns and prompt individuals to consider protection insurance at key life stages, such as becoming a parent or buying/renting a home. Special attention will be given to underserved groups, including renters, self-employed individuals, gig economy workers, low-income individuals, and those with pre-existing medical conditions. The FCA will also encourage market innovation and address industry misconceptions about regulatory rules, aiming to improve the accessibility and effectiveness of protection insurance.