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Apple's India smartphone market share expected to hit double digits for first time in 2026, driven by iPhone 18 Pro demand
Counterpoint Research projects Apple's volume market share in India will reach 10% in 2026, up from 4% in 2022, as demand for the latest iPhone 18 Pro series is nearly 20% higher than the iPhone 17 series. This comes as Chinese smartphone brands, which dominate the Indian market, are losing market share due to rising chip costs, while Apple benefits from premiumization trends and affordability options like zero-cost monthly payments.
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