U.S. software company Palantir Technologies opened a two-day pop-up store in Hannam-dong, Seoul, combining artificial intelligence (AI) with fashion. This marks Palantir's second merchandise event in South Korea, following its first pop-up store in Seongsu-dong, Seoul, last October. The event, themed "Soverei," attracted numerous visitors who queued to purchase branded merchandise such as hoodies, T-shirts, and hats featuring the company's logo and information.