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IL MAKIAGE
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ODDITY (ODD) Q2 revenue declined by 25% due to advertising algorithm issues, with the company prioritizing fixes and planning for IL MAKIAGE to resume growth by 2027.
ODDITY (ODD) stated on its Q2 2026 earnings call that a 25% revenue decline for its flagship brand, IL MAKIAGE, was due to an "algorithmic misalignment" with its largest advertising partner, leading t
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ODDITY (ODD) Q2 revenue declined by 25% due to advertising algorithm issues, with the company prioritizing fixes and planning for IL MAKIAGE to resume growth by 2027.
ODDITY (ODD) stated on its Q2 2026 earnings call that a 25% revenue decline for its flagship brand, IL MAKIAGE, was due to an "algorithmic misalignment" with its largest advertising partner, leading t
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IL MAKIAGE
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