First, let’s clarify: FURIE, MATT, and Matt Furie are not the same thing
When people mention “FURIE,” they are typically referring to FurieVerse, a meme token centered around the narrative of Matt Furie’s cartoon universe, which is also described as a narrative-driven NFT on Ethereum.Another token, MATT, is named directly after Matt Furie and draws on the cultural references of characters like Pepe and Landwolf in its marketing. Both are community- and meme-driven assets; publicly available information shows no evidence that Matt Furie himself issued, endorsed, or authorized these tokens.
Matt Furie is the creator of the frog character. In 2021, he reclaimed the copyright to Pepe-related digital art through an NFT auction, with one piece selling for approximately $1 million.In May 2023, he publicly identified himself as a Dogecoin supporter and stated that he was hearing for the first time about discussions surrounding cryptocurrencies related to Pepe. These statements illustrate that the use of a celebrity’s name or character by a community to issue tokens does not equate to the celebrity’s involvement.
What underpins these assets?
Unlike assets backed by cash flow, protocol revenue, or clear on-chain functionality, the value narrative of Matt Furie-related meme coins stems primarily from three factors: cultural identity associated with the character, community virality, and sentiment-driven movements in the NFT/meme markets.While these factors can generate attention quickly, attention does not equate to stable income, nor are there verifiable reserves, audits, or commercial cash flows.
If the project team fails to prove an authorized relationship with Matt Furie, investors should also be aware of additional risks arising from IP usage, brand confusion, and regulatory disputes. Celebrity-related assets are particularly prone to situations where “the name appears official, but the token is actually just a community-issued coin.”
What the Market Data Reveals
According to a set of market metrics as of October 13, 2026, the price of MATT was approximately $0.0000001641, with a market capitalization of about $69,000 and a total supply of approximately 420.69 billion tokens, all of which are in circulation;its all-time high was approximately $0.00003613. The current price has fallen significantly from its all-time high, with a 24-hour trading volume of only about $2.97. The trading market for this token has nearly dried up, with a lack of meaningful trading activity.
Some market data as of September 28, 2026, indicates that FURIE has a market capitalization of approximately $3,400; however, different sources provide conflicting figures regarding FURIE’s supply, price, and trading volume, making it impossible to verify the actual circulating supply based on this information.The current trading activity of this token cannot be confirmed; please verify with caution.
Does it have “investment value” in the future?
Based on assessable fundamentals, both MATT and FURIE lack stable revenue streams, clear utility, and transparent project information;MATT’s low trading volume indicates a weak trading foundation, while FURIE’s inconsistent data metrics point to a lack of transparency. Their future performance will primarily depend on whether the community continues to promote them, how the IP narrative evolves, and how the platform and regulatory environment develop—all of which are difficult to predict.
Therefore, such assets are better understood as high-risk meme speculation rather than fundamental investment vehicles suitable for long-term valuation. Any claims centered on “celebrities,” “characters,” or the “metaverse” cannot replace due diligence regarding the issuer, smart contracts, circulation, liquidity, and legal relationships.
