Chow Sang Sang has raised the prices of its gold jewelry, with increases ranging from 200 to 1,500 yuan
According to information verified at Chow Sang Sang counters and its official flagship store, due to the continued rise in international gold prices, the brand will adjust the prices of certain fixed-price gold jewelry items starting January 6, with price increases ranging from 200 to 1,500 yuan. It is understood that the products affected by this price adjustment primarily include lucky beads, fixed-price collaborative collections (such as the Hello Kitty series), and gold jewelry set with diamonds. Store staff indicated that due to their craftsmanship and brand premium, the prices of these items are particularly sensitive to fluctuations in international gold prices. For example, Chow Sang Sang’s 24K Charme Cool Black Series Zodiac Luck Beads, crafted using a cyanide-free hard gold electroforming process, weigh approximately 1.5 grams each. The original price is 3,380 yuan, with a store discount price of 2,974 yuan. According to the sales associate, the price of this product is expected to rise by 260 to 280 yuan tomorrow. (21 Finance)
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