Wall Street Journal has learned that Alibaba’s latest investor communications indicate Taobao Flash Sales made significant progress in the most recent quarter. At the same time, Alibaba Group has clarified its investment strategy for Taobao Flash Sales: the top priority for 2026 is market share growth, and the company will resolutely increase investment to secure the absolute number one position in the market. According to the Q4 earnings call transcript, Taobao Flash Sales maintained strong growth momentum in the fourth quarter of 2025, with rapid progress in non-food instant retail, while also narrowing its losses at a faster pace than competitors. The progress made in the December quarter has further strengthened Alibaba’s confidence in increasing investment in the Flash Sales business.