According to information from the China Advertising Association, in response to a series of potential risks arising from the uneven service capabilities, lack of industry standards, and malicious poisoning phenomena in the domestic GEO (Generative Engine Optimization) field, the Association, in early March this year, has jointly initiated the standardization construction work in the GEO field with multiple professional forces including industry experts, academic institutions, brand enterprises, and legal service agencies. The project establishment and drafting preparation work for relevant standards have been fully launched.