China's central bank and seven other government agencies jointly issued the "Measures for the Administration of Online Marketing of Financial Products," which explicitly prohibit online marketing of illegal financial activities such as the issuance and trading of virtual currencies.

Svmuu News: The People's Bank of China (PBOC), the Ministry of Industry and Information Technology, the State Administration for Market Regulation, the National Financial Regulatory Administration, the China Securities Regulatory Commission, the National Intellectual Property Administration, the Cyberspace Administration of China, and the State Administration of Foreign Exchange have jointly issued the "Measures for the Administration of Online Marketing of Financial Products," which will take effect on September 30, 2026.The Measures stipulate that, with the exception of financial institutions and third-party internet platforms acting under lawful entrustment, no other organizations or individuals may engage in online marketing of financial products. Furthermore, no institution or individual may provide online marketing services or facilitate illegal financial activities; the Measures explicitly include the issuance and trading of virtual currencies, as well as illegal foreign exchange margin trading, within the scope of illegal financial activities.