Svmuureports that since June 3, Xiaohongshu (Little Red Book) has launched a special crackdown on certified financial professional accounts. According to relevant laws, regulations, and platform rules, financial certifications are only granted to institutions holding compliant licenses. The nicknames of platform-certified professional accounts must strictly match the actual business scope of the certified entity, and must not obtain certification logos through false or misleading information.
In the past week, Xiaohongshu has dealt with over 1,500 non-compliant financial professional accounts. It will continue to strengthen the verification mechanism for corporate account authentication and conduct regular inspections and handling of existing accounts. (Securities Times)