Apple’s outgoing CEO, Tim Cook, said that the company’s hybrid AI strategy—in which some AI workloads can run on iPhones and Macs—is a competitive advantage, and that Apple plans to charge for AI features via iCloud. Cook noted that running some AI requests on devices is strategically significant and can serve as a “competitive weapon.” He revealed that while there are no finalized pricing plans yet, Apple aims to leverage AI as a selling point for its iCloud subscription service, offering upgrade options to users who make heavy use of AI features.