London-based investment management firm Fundsmith has released its Q2 2026 investor letter for the Fundsmith Equity Fund, disclosing that the fund has initiated a new position in mobile technology company AppLovin Corporation (NASDAQ:APP). Fundsmith is optimistic about AppLovin's AI recommendation engine, AXON, believing it can deliver higher returns for advertisers and increased revenue for app developers by precisely matching ads with users. The firm anticipates this technology could boost AppLovin's annual revenue by 20%.