LIV Golf Lands 'Lead' Investor After Saudi Exit, Will Pivot to Player-Led Future
LIV Golf CEO Scott O'Neil announced that the golf league has reached an agreement with an unnamed investor to replace the funding from Saudi Arabia's Public Investment Fund (PIF). The agreement has been approved by the LIV Golf board and the transaction is expected to be completed in September. Under the new agreement, players will become the majority equity holders of LIV Golf. Previously, the Saudi PIF had invested approximately $5 billion into the project and announced in April that it would cease funding the league by the end of 2026.
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