The White House has announced that, in response to President Donald Trump's call to lower the cost of living for Americans, private companies are taking action. Specific measures include:

For food and everyday essentials, Giant Eagle is lowering prices on over 300 popular products by an average of more than 10%; major retailers such as Walmart, Sam's Club, Target, Kroger, Albertsons, and H-E-B have also reduced prices on thousands of everyday items, with Albertsons lowering the base price of some items by at least 8% or $1, Cub Foods reducing prices on dozens of items by approximately 40%, and PepsiCo cutting retail prices on major snack brands by up to 15%.

For prescription drugs, 17 of the world's largest pharmaceutical manufacturers have agreed to match U.S. drug prices with the lowest prices in comparable developed countries. Novo Nordisk, through TrumpRx, is reducing the price of Ozempic and Wegovy to $199-$350 per month and cutting prices on common insulin treatments by 75%; Pfizer, through TrumpRx, is offering an average discount of 50% (up to 85%) on primary care treatments and select brands; Amgen, Eli Lilly, and other companies have also reduced prices on multiple drugs by 60%-85%.

For energy, 25 gas stations under the Freedom Fuel Network are lowering gasoline prices by approximately 50 cents/gallon; Georgia Power is reducing residential electricity bills by $50 annually; Alliant Energy is implementing a five-year electricity rate freeze for Iowa residential customers; NiSource and Entergy will return $1.4 billion and $2 billion, respectively, to customers in Indiana and Mississippi; DTE Energy has announced a suspension of electricity rate increases for at least two years.

For automobiles, Ford is extending employee pricing to all U.S. customers; Stellantis is offering 0% financing and 90-day deferred payments; Chevrolet is also providing 90-day deferred payments and multi-year 0% APR financing options.