Zeta Global (NYSE:ZETA) executives outlined the company's strategy during KeyBanc's Technology Leadership Forum, highlighting that its Athena conversational AI reached monthly usage among 40% of its largest customers within 150 days. The company also plans to jointly target Palantir's U.S. commercial customers spending over $1 billion on marketing. Additionally, Zeta Global intends to direct at least 50% of quarterly cash generation toward share repurchases.