The Pokémon card market has evolved into an alternative asset market valued between $10 billion and $15 billion, yet its trading infrastructure remains stuck in the 1990s, plagued by time-consuming authentication, high transaction fees, and slow logistics. To address these pain points, blockchain startups like ATH Labs are tokenizing physical cards and storing them in secure vaults, enabling rapid digital ownership transfers. For example, the Courtyard platform processed approximately $139 million in transaction volume within 30 days, generating annualized fees of $48 million, indicating a market demand for trading physical collectibles via crypto rails. This model aims to enhance trading efficiency, making it more aligned with the habits of a new generation of investors.