Pandora's CEO stated that despite the drop in silver prices, the company will proceed with its platinum-plated jewelry plan to reduce exposure to precious metal price fluctuations.
Danish jeweler Pandora will continue with its plan to replace some of its sterling silver jewelry with platinum-plated pieces, despite silver prices falling from their highs, CEO Berta de Pablos-Barbier told CNBC on Thursday. The move is aimed at permanently reducing the company's exposure to volatile precious metal prices. Silver prices have fallen since hitting multi-year highs above $120 per ounce in January, with spot silver trading just under $65 per ounce on Thursday. Pandora previously announced the shift to platinum-plated jewelry in February, when silver was trading at around $80 per ounce. The company has hedged 90%-100% of its silver needs through 2027 at approximately $65 per ounce. Pandora's shares have rebounded 55% in the past three months after a weak performance in 2025, which Citi analysts attributed to the recent decline in silver prices. The company also raised its full-year 2026 organic growth guidance to 0%-3% (from negative 1%-2%) and its full-year operating margin guidance to 22%-23% (from 21%-22%).
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