Viant Technology (NASDAQ:DSP) is expanding into enterprise advertising, securing recent wins with Molson Coors and WHOOP, and reporting its largest sales pipeline in 28 years. The company's AI Outcomes product, launched at CES in January, has rapidly grown to approximately 5% of total spending by attracting performance-marketing budgets from existing customers. Viant also plans to expand its TVision attention measurement panel from 5,000 to 15,000 households across 70 major markets to support national and local advertisers.