FINNY AI is an AI platform that provides growth and marketing services for financial advisors. Its new model includes a $50 monthly platform access fee, plus a percentage commission based on client assets identified by FINNY (for example, LPL advisors pay an average of 20 basis points, which can be reduced to 12.5 basis points for larger assets), with commissions continuing as long as the client remains active. This move aims to replace the previous fixed annual fees ($6,000 or $12,000) that did not consider advisor performance, thereby lowering the barrier to entry for advisors and sharing risk. FINNY states that to implement this model, the company has established integrations with major custodians and portfolio reporting tools to accurately track and attribute client conversions. LPL Financial has added FINNY to its preferred vendor list, and its advisors will be the first to use the new pricing model.