Korean beauty company APR's European sales reached 228.9 billion won ($163.8 million) in H1, accounting for 17% of total revenue, driven by Amazon and Sephora expansion.
Korean beauty company APR's European sales reached 228.9 billion won ($163.8 million) in the first half, accounting for about 17 percent of total revenue. The company has expanded rapidly across both online and offline channels, opening official Amazon stores in the UK, France, Germany, Italy, and Spain late last year. By June, sales in each market had increased more than eightfold on average from January.
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